Client: Rheem
Marketing commercial air and water as one offering
Rheem offers both residential and commercial products with separate departments that handle each division. The current rheem.com site poses a lot of issues for contractors and developers who need to find information. The site will be going through an overhaul in 2025 but in the meantime, the Commercial Water and Commercial Air divisions need to be able to reach customers and provide spec documents, resources, case studies, and new product information. As a temporary solution, we built two separate sites for Rheem Commercial Air and Rheem Commercial Water. The long-term goal is to create a singular, cohesive experience for all of Commercial.
The teams came up with a system to talk about Rheem Commercial — capturing merging brands under the Rheem umbrella as well as both air and water departments. A new Linkedin page was rolled out to connect the air and water departments worldwide. Motion uses this page to drive the below landing page directing users to the individual sites operated by each division.
Rheem Commercial Water (wireframe)
The Commercial Water site is hardcoded and currently going through a revamp. This revamp will include an illustrative, isometric experience that allows users to click hot spots within buildings to see more product information. This will feature robust solutions that customers may not currently be aware that Rheem offers and help drive traffic to the Rheem Commercial Water sales team
