E-commerce site for cooking classes and life-hack workshops

Chicago-based World of Whirlpool is a brand experience center offering hands-on creative workshops in a showroom setting. Offering classes from cooking to everyday life hacks, World of Whirlpool is not a selling center, it’s an experience center where consumers can have fun and learn from experts. After soft-launching their concept, they recognized the need to better explain their offering and develop a unique identity from their parent, Whirlpool Corporation.

I developed the new brand identity; inclusive of fresh colors, vibrant photography, and energetic patterns and made to be easily extendable and ownable by the World of Whirlpool internal team.